بررسی معماری ساختار و اجزاء سیستم اطلاعات بازاریابی محصولات کشاورزی

Architecture of products Agricultural
Marketing information system

Abstract:
At nowadays world because of the growth and development of
information technology and electronic technology always more consider
is on investment and use of it with regard to past. Because the investment
should be done for the purpose of economical explanation. So it is
necessary to have a strategically planning , and it sounds that should be
used the standard and secure tools .on the other hand nowadays
agricultural business discussion especially agricultural marketing is an
important issue in purchasing productions and distributing the inputs in
this department , and directly has knotted with the macro goals of the
nutritional security and the independence of countries. Therefore, this
research try to build such a structure.
In this research try to use the experts comments for introducing the
structure and components of agricultural products marketing , and as well
as provide and survey the process, requirements, goals, and the
motivation of different beneficiaries at this system, add the structural
architecture of it as a strategic plan for developing technology in future.
God willing, if it is possible the country go over the traditional process
and pace toward the electronic process.
This research is based on survey method to recognize the business
situations and the relationship between aspects and with using of the
basic research method , recognize them and analyze the data. At last with
using of standard indexes , that use in planning and architecting
information systems , have surveyed the evaluation of reliability of
models .
This research emphasis on first three layers of macro model of
organizational architecture pyramid and using the overall framework of
Zachman information systems , survey different attitudes of each
beneficiaries in the three layers of Zachman framework and provide
special architecture products for each cells of it .
Key words: Agricultural marketing information system architecture,
organizational architecture, Zachman architecture framework.

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