بررسی سنجش عملکرد بانک ها بر پایه مدل کارت امتیازیی متوازن

Evaluation of the Bank performance
based on Balanced Score Card
(A Study on the Sepah Bank of Sanandaj City)

Abstract:
The balanced scorecard is a management technique that is built based
on measurement and is a prerequisite to strategic management. The
aim of this study is to descripe and evaluate Sepah Bank city of
sanandaj based on balance scorecard model in the first half of 1389.
The research method has been a descriptive one. Thirty one managers,
Ninty four staffs and one hundred customers participated in this study.
To collect data, three researcher-made questionnaires with contentrelated
validity and the required stability were distributed among the
respondents.
the results of Binomial Test show that there was satisfaction in most of
the cases(α<0/05). Also, the results showed the Sepah Bank branches
in the city of sanandaj has achieved the objectives, that is, 41.4%
financially, 87.38% concerning customers, 66.13% Internal Processes,
and 74% for Growth & Learning. Using balance scorecard in
evaluating organizations provides the managers with the opportunity to
understand the inefficiencies and rely on the strengths to establish the
real balance between the immediate and long-term objectives, between
four Perspectives.
Key words: balanced scorecard, Sepah-Bank, strategic management,
evaluation of performance.

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